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通过区块链试验,百事可乐将其供应链效率提高了28%

据Coindesk 5月6日报道,全球食品和饮料巨头百事可乐最近进行了一项试验,该试验通过区块链技术使百事公司的供应链效率提高了28%。

(图片来源:flickr)

这项名为“Project Proton”的试验旨在研究区块链是否能解决程序化广告(是一种针对特定受众、利用基于算法的数字广告进行购买和销售的宣传方式)领域所面临的“行业挑战”。

百事可乐的项目合作伙伴、媒体机构Mindshare于本周一宣布了这一消息。Mindshare表示,该公司在百事可乐的这次区块链试验中提供了帮助,并利用Zilliqa的区块链平台对程序化的端对端供应链进行了协调。这项工作通过将控制预算与测试中的预算进行比较,?#28304;?#26469;衡量区块链技术的有效性。

Mindshare解释说,通过使用智能合约,我们可以自动执行程序化的供应链:

这些智能合约协调了来自多个数据源的曝光(衡量广告显示的次数)信息,并使用区块链内部通证实现实时支付,从而为品牌的所有者带来了极高的效率提升和完全的?#35813;?#24230;。

Mindshare表示,此次区块链试验的研究结果表明:

“与没有合约的情况相比,通过智能合约开展宣传活动可以降低可见曝光(viewable impression)的成本,并提高效率”。

该项目的其他合作伙伴包括在线广告公司RubICOn、程序化营销技术公司MediaMath和媒体公司Integral Ad Science。

百事可乐的区块链试验最初于今年3月份在亚太地区进行。现在,这项区块链试验的计划已经进入到了第二阶段,第二阶段增加了对发布商进行付款以及其他性能指标。

百事可乐亚洲、中东和北非地区消费者参与总监Farida Shakhshir 表示:

我们?#28304;?#27425;进行的区块链试验感到备受鼓舞,我们计划在不同的条件下开展更多的活动,以验证更多的假设,并最终衡量其总体影响。

译者:Captain Hiro
文章来源:https://www.8BTC.com/article/404014


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